/ work
Consulting for owner-led companies, and results from inside larger groups. What I read, and what changed.
/ consulting
They wanted to sell online only and produce everything up front. I proposed starting on Instagram, with samples.
Sales began before full production.
Buying other brands teaches you what sells. Your own collection also needs the basics that go under it.
It sold wholesale to other luxury boutiques, some of them former competitors.
/ inside the business
A region does not need more material. It needs one version of itself.
Each market once presented itself in its own way. Sales and leadership now work from the same verified information.
A portfolio grown from US$ 2.6m, with nearly the same accounts.
The brands did not need more listings. They needed the right mix for a customer they did not know yet.
Almost all the growth came from depth, not from new brands.
Revenue in 2021, with 20% less time to market.
A large company moves faster when a small team is allowed to prove it first.
The company's first online pre-sale, later adopted across C&A.
Of the brand's revenue, from the categories I led.
Categories grow when product, buying and numbers sit at the same table.
+15% sales in 2018.
/ first conversation · 30 min · free
You leave with a useful reading of your business, whether or not we work together.